The concept birth of Sports Factory began through the embodiment of thoughts to encompass the notion of a brand that prioritizes functionality and quality in their merchandise. This notion was further developed upon into a store that provides consumers an all-rounded option, removing the inconvenience of having to browse through various brand retailers, and instead offering seamless convenience and good quality. Sports Factory understands how essential fitness is to everyday life and puts forth this message to their consumers by providing a diverse range of fitness products, accessories, and services. Powered with the latest technology from Human Performance Lab, Sports Factory is not just a retailer, but a brand that helps you level up your fitness.