Established in 1998, the name Moda Paolo has become synonymous with good quality shoes in the latest designs. Moda Paolo’s shoes are stylish, trendy, durable, comfortable and affordable, providing customers with good value for money. Moda Paolo distinguishes itself as the home-grown footwear retailer which understands consumer preferences in terms of comfort, design and aesthetics especially that of Asian customers. In Nov 2011, the company opened a new outlet under the brand name Vivian & Sean to target at different segment of consumers.